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Rod Morgan, Head of Faculty at RPM-Academy

The Myth of a "Culture of Excellence": Organizations Need Better Processes, Not Fluff!

Maybe I am getting more cynical with age, but it seems that everywhere I turn, “establishing a culture of excellence” is the rallying cry for continuous improvement and operational excellence. Granted, this sounds inspiring, even a "noble" cause. But here’s the hard truth: Chasing a so-called culture of excellence might be distracting us from the real drivers of success. Rather than relying on an elusive, nebulous cultural ideal, maybe it’s time we focus on something concrete—effective processes, clear customer focus, and giving employees the tools to do their jobs right. With that in mind, I posit that the stated need to build and sustain a “culture of excellence” is simply... FLUFF!

 

Debunking the “Culture of Excellence” Myth


Image of someone presenting to a diverse audience, stating "Together, we will build a culture of excellence!"

For too long, organizations have been told that excellence depends on their people and the culture they create. It’s a nice story, but it misses a key point: operational excellence isn’t about a vague sense of culture; it’s about systems and structures that deliver consistent, high-quality results. The culture myth suggests that a key or even essential ingredient for driving world-class performance?


The reality is, world class organizations rely on well-defined processes, reliable systems, and a clear understanding of customer expectations. Those are the things that keep an organization running at a high level—day after day, year after year.

 

The Cause and Effect of Excellence: A SIPOC Perspective


If we look at excellence through a SIPOC (Suppliers, Inputs, Process, Outputs, Customers) and the cause and effect (fishbone, Y = fx) lens, we start to see the myth unravel. SIPOC tells us that excellence isn’t about a “feeling” or “mindset”; it’s about ensuring that each part of the chain functions optimally.

 

A basic cause and effect (fishbone) diagram.

The traditional cause and effect diagram breaks down the inputs into six categories: Materials, Methods, Measurement, Manpower (People), Mother Nature (Environment), and Machines. And yes, people—the “Manpower” branch—are only one of many elements required to deliver excellence. It’s about ensuring that every branch, every input, yields the desired output.


To be truly excellent, an organization needs to address all these elements with equal rigor, not just the “culture” aspect. That’s where robust process design and management come into play.

 

The Voice of the Customer: The Real Driver of Excellence


Who really determines excellence? Spoiler alert—it’s not your internal culture. It’s your customer.

 

In today’s fast-moving world, operational excellence hinges on your ability to meet or exceed customer expectations. The customer defines what’s excellent, not a motivational poster in the breakroom. Organizations should focus on consistently hitting quality, cost, delivery, and compliance benchmarks that matter to their customers. If you’re failing in these areas, does it matter what kind of culture you’ve cultivated?

 

The Role of Leadership: Setting Up Winning Conditions for People


Image of an old directional compass.

Let’s be clear: people are essential. But rather than expecting “culture” to inspire them into excellence, leaders should be asking, “How can I create conditions that allow people to excel?” Here’s what winning conditions look like:


  • Adequate Training – Equip people to succeed and invest in talent.

  • The Right Tools and Technology – Give them what they need to do their job effectively and don't forget to ask them what they need.

  • Encourage teamwork - the sum is greater than the parts.

  • Feedback Loops – Value their input and make it easy for them to offer suggestions.

  • Fair Compensation – Recognize their contributions fairly.

  • Respect – Treat every person with respect.


If these conditions are met, employees are far more likely to deliver excellence—not because of some mystical “culture” but because they’re set up to succeed. Leadership’s role is to establish and maintain the processes that allow every input, including people, to contribute effectively to the desired output.

 

The “Excellence” Paradox: Who Gets to Define It?


An old and worn billboard sign stating "Culture of Excellence" that has seen better days.

At the end of the day, who decides if you’ve achieved excellence? For your product or service, that’s the customer’s call. For the internal workplace, it’s the employee’s call. When employees feel they’re treated fairly, have the right tools, and are respected, they’re likely to think, “This is an excellent company to work for!". And, when customers receive reliable, high-quality products or services, they’re likely to think, “This is an excellent company to buy from!”.


In the end, perhaps “a culture of excellence” is just a slogan. True excellence is driven by customer satisfaction and employee engagement, both of which rely on robust processes and management—not vague cultural ideals.

 

Breaking Free from the “Fluff”


Maybe it’s time to get back to basics and focus on what’s measurable and manageable. Instead of exhorting and chasing a “culture of excellence,” let’s prioritize building robust, resilient processes, supporting employees with the right resources, and aligning every action to capably and consistently meet customer expectations, including providing front-line staff who "touch" and interact with the customer with the skills and tools for customer service mastery.

 

So here’s a challenge: Forget about the banners and slogans. Instead, ask yourself;


  • Is every process in my organization designed to deliver excellence?

  • Are my employees set up to succeed?... Do they have the "winning conditions?


If the answer is yes, then congratulations—you’re already on the path to true, sustainable excellence. And if not, maybe it’s time to rethink your approach to improvement.

 

What are your thoughts? After all, this is only one opinion. Is the “Culture of Excellence” a myth that risks impeding real quality progress, or is there something to it? Jump into the discussion, and let’s discuss: Culture of Excellence" Fact or Fluff? What say you?

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