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Creativity and resulting innovation has always been our survival strategy. Creativity pulled us through ice ages, plagues, wars, and crises... fire, farming, flight... the microchip. Every breakthrough, including the advances in artificial intelligence we ar witnessing and experiencing today were born from the creative spark to imagine differently, then act. But here’s the uneasy truth: Our role as sole authors of the future may be fading.

We celebrate creativity as the spark behind innovation, progress, and human achievement. But let’s be honest... it doesn’t always flow freely. We all too often find ourselves blocked, stuck, or silencing our own ideas before they ever leave the page. Why? Because creativity has enemies. And they’re sneaky!

We’ve all had them... flashes of insight in the shower, on a walk, pedaling furiously on your Peloton, or during a late-night brainstorm. And how many of us share the experience of seeing a new product or service and saying: “I thought of that… but I didn’t do anything about it!”

Creativity has shaped our survival—from the time early humans gathered around fires to share stories of the hunt and preserving them with prehistoric cave paintings that offer vivid and mysterious windows into the earliest days of humanity. While other species evolved fangs, claws, or wings, we evolved imagination.

It turns out, creativity behaves a lot like a muscle. Use it, and it grows. Ignore it, and it gets a little flabby. But the beautiful part? Even 15 minutes a day can rewire how you think, how you problem-solve, and how you see the world around you.